Why did you begin affiliate marketing? Direct Sales in many ways is the most efficient marketing model. It is simply producing a product and directly selling it to, or bartering it for another product with another human being; that is, with no middle man. Typical distribution of products operates on several levels: suppliers, manufacturers, wholesalers, brokers, distributors, retailers and consumers. multiple levels of marketing.ePurple Media’s Affiliate Marketing Program is a platform where both, affiliates and merchant join-in to establish link with each other. How such a system functions is that merchants who are looking for advertisers to market their site, find affiliates who lend their web space. In turn, merchant pays a decide commission to the affiliate.